GOOGLE LEAD GENERATION
Turn Google Searches Into Real Business Enquiries
A focused Google Ads lead-generation programme for businesses that want more enquiries from people already searching for what they offer.
R6,000 / month
Includes R3,000 monthly Google Ads spend
We manage the strategy, campaigns, tracking and optimisation. Half of the monthly programme fee goes directly towards your Google Ads budget.
Google Ads Strategy • Campaign Management • Conversion Tracking • Ongoing Optimisation
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WHY THIS PROGRAMME EXISTS
Your Customers May Already Be Searching. The Question Is Whether They're Finding You.
Google Ads can place your business in front of people actively searching for the products, services or solutions you provide. But simply running an advert is not enough.
Campaign structure, keywords, search intent, negative keywords, ad messaging, landing pages and conversion tracking all influence whether that traffic becomes a useful enquiry.
Reach Active Search Demand
Target people who are already searching for a relevant product, service or solution.
Focus on Enquiries
Build campaigns around measurable customer actions rather than traffic for the sake of traffic.
Improve Over Time
Use search-term, conversion and campaign data to refine performance as the campaign develops.
THE PROGRAMME
A Focused Lead Generation Programme for R6,000/month
PROGRAMME INVESTMENT
R6,000 / month
Includes R3,000 Google Ads spend
R3,000 of the monthly programme fee is allocated directly to the Google advertising budget. The balance covers Jeenius Marketing's campaign strategy, setup, management, tracking, optimisation and reporting.
This programme is designed for businesses that want a focused acquisition channel without committing to a full outsourced digital marketing package.
What's Included
- R3,000 monthly Google Ads budget
- Google Ads strategy
- Campaign setup and management
- Search-intent research
- Keyword strategy
- Negative keyword management
- Ad copy optimisation
- Conversion tracking
- Search-term optimisation
- Ongoing campaign optimisation
- Performance reporting
BUSINESS FIT
Built for Businesses That Need Enquiries, Quotes and New Opportunities
Professional & High-Value Services
Businesses where one qualified customer can represent meaningful commercial value.
B2B & Industrial Businesses
Companies targeting buyers actively searching for suppliers, products, services or specialist solutions.
Quote-Driven Businesses
Businesses where the customer journey typically begins with an enquiry, quotation, consultation or site visit.
Specialist Products & Services
Businesses offering products or services customers actively research before making contact or purchasing.
IS GOOGLE THE RIGHT CHANNEL?
Google Ads Works Best When Search Demand Meets Commercial Value
Customers Are Searching
There is active search demand for the product, service or solution.
Customer Value Makes Sense
The potential value of acquiring a customer can justify paid acquisition costs.
The Offer Is Clear
Customers can quickly understand what the business provides and why they should enquire.
Leads Are Followed Up
The business has a clear process for contacting and managing incoming enquiries.
Google Ads is not automatically suitable for every business. We consider search demand, competition, geography, budget, customer value and the sales journey before recommending the programme.
MORE THAN AN AD
The Campaign Is Only One Part of the Lead Journey
Strong lead generation comes from making these parts work together rather than focusing only on clicks.